Successful Real Estate AD Writing - Security Title Agency

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Successful Real Estate AD Writing

SUCCESSFUL REAL ESTATE AD WRITING

Some Important Factors to HIGHL IGHT

• Location • Price and Terms • Number of Bedrooms • Square Footage of Home • Size of Lot • Closet Space • Proximity to Schools • Proximity to Church • Proximity to Shopping

• Built-In Appliances • Built-In Storage • Nearby Transportation • Age of Home • Special Features • Air Conditioning • Solar Heated Spa or Pool • Ceramic Top Range • Microwave Oven

Copyright 2015 Security Title: Content cannot be edited or reproduced without written permission from Security Title. All content herein is informational only and not intended to offer legal or financial advice.

10 Point guide to Successful REAL ESTATE ADWRITING

1 Inspect the property before you write about it.

6 Use enough space to say what must be said. An incomplete ad is a waste, not saving.

2 Allow yourself sufficient time. Don’t wait until the last minute.

7 Be honest. Don’t exaggerated. Don’t be too flowery.

3 Visualize the buyers who are most likely to buy and talk to them. Keep their viewpoint, not that of the sellers. 4 Build your headline around a feature of the property which will appeal to your most likely buyer. 5 Tell them what they want to know, and tell them enough to keep their interest. Anticipate their questions and answer them.

8 Avoid trite, overworked words and phrases.

9 Avoid excessive abbreviations. Only you can understand them. 10 After writing the ad, read it and ask yourself this question: “Would this sell the house if I said it to the prospect when talking to them face to face?” If the answer is no, the ad needs revision

HEADL INE IDEAS

Points to Perfection Are You A Big Family? Let’s Go to the Country Extraordinary! Charming Rustic Styling No Exaggeration Grab the Brass Ring Time’s A-Waisting Take Advantage Charming, Delightful! Truly Delightful Your Own Shangri-La The Tender Trap “Sweet and Low” It’s Right, Because! Hear Ye, Hear Ye! Looking for the Best? Big Squeeze? Styled for the Times Head for the Hills! For the Choosy Family Frantic? Welcome Home! Fine Living Come a Runnin’ Too Little, Too Big! Old World Charm Tucked Away The Smart Couple Double Header How’s Your Heart? Not a Nickel Needed Aloha (Good Buy) Revolutionize The Swan Song Talk of the Town What’s Your Trouble? You Will Never know A Charming Work Saver Peak of Perfection

Home Economics A Background for Living Tall Trees, Smooth Lawns Within Your Means! News Flash! Hey Pop Challenges Comparison Bonus Brick Beauty Plush and Lush Recipe for a Happy Family How Soon Can You Move? Home With a Warm Heart Designed With Distinction Happy Hint of Informality Makes Life Worth Living Going, Going, Nearly Gone Reality an Eye-Opener “To Last a Lifetime…” For the House Gourmet Invest in Happiness A Triumph in Beauty! Futuristic Always in Good Taste Trip to Heaven It’s for You Grab the Car Keys Kitchen Sink Included Look Here!! It’s Really Living! Your Ivory Tower Better Take a Look Tomorrow Means Never

For Your Fair Lady All the Work’s Done A Better Way of Life Cute as a Bugs Ear! Very Neat Package Thrifty Thinking Modern As Tomorrow It’s the “Little Things” Superb is Not a Verb Home With Character Neat as a Pin! OO La La!! Lustrous as Daybreak Big as a Barn Home of Many Purposes Sturdy Pioneer Not Fancy — Just Homey A Rare Find Want Charm? Comfort? Warm as Toast Be an Investigator Psst! Word Gets Around Polish Your Specs Family Trees Supreme Living As Its Best It Leaves You Breathless Love a Spectacular View? Your Own Private Forest Rustic Santa Fe Home With a Warm Heart Formula for Fine Living Heap Big Teepee! End of the Rainbow Waiting for a Bargain? Sure You’re Raving New — Luxurious — Lovely Steal a Home Room — Room — Room

Trust Our Judgement Whoa Thar, Pardner Let Sanity Prevail Very Personal!!! By Thunder Every Golden Moment To the Manner Born A Builder’s Bright Idea

Want to be Envied? Love a Gracious Setting? Bring your Pocketbook Be Jesse James Here’s a Surprise King Size Comfort Like a Picture Book Really Ultra, Ultra You the Lucky One? Hilltop Retreat Conversation Piece Delightful Eye Kids Wanted! Pleasure You’ll Treasure None Cleaner Live in Cover Really a Jewel It’s Personality Place Captivating! A Little Mansion Blue Chip A Love Nest More for Your Money Don’t Cramp Your Style Photogenic It’s Nifty and Thrifty! Waitin’ to Be Bought The Search Is Over! Like Living on a Cloud Crystal Gazer? The Word “Charm” Famous Last Words! Are You Satisfied? Dream Away! Designed for Efficiency Lovely, Long and Low Is Quality Important? You Too Can Have Fun I Am a Friendly Little House

Family Size and Country Style If Houses Could Only Talk There’s Nothing Like a Home Beauty Has Been Captured Why Not S-p-r-e-a-d O-u-t You’ll Have to Appear, Sir As Sunrise Brings the Day Perfect Marriage of Land and House Everybody Enjoys a Fireplace A Symphony in Every Room Don’t Cramp Your Style For Me and My Gal Like Hitting the Jackpot It’s in the Pink Grab This! Yours for Keeps A Family Delight “Spacious” is the Word Love at First Sight

Go Suburban Like to Luxuriate? Accent on Details

Like Robins and Roses? Little Cowboy’s Range For a Mr. “Fix-It” If Comfort Counts Wow! What a Value! “My Dear” Hi Mabell Beauty and the Beast It’s a Twin Hum-m-m Boy! You’re not Dreaming Rich as Country Cream Intrinsic Quality Exceptionally Gracious Instantly Appealing Peek at What’s New A Rustic Charmer Residence of Dignity Stunning Modern Like a Private Park? Here’s Premium Quality You Can’t Miss Squeeze Your Dollars Look What We Found! You Asked for it Prettiest on a Pretty Street Peaceful, Restful Seclusion Great Day in the Morning! A Sure Sign Something Your Family Needs — Space Well Trimmed Shrubs — and Price A Home with Dramatic Flair!

Fourteen Karat Look Do You Have a Yen? Colonial Palace This is House Sense Ain’t it the Truth!! Bushels of Appeal Top of the World You have No Idea Dream No More It’s in the Air Slick as a Whistle Tired of Keeping Up? Was it You? Like Pretty Colors? Let the Winds Howl Smooth and Sassy

Descriptive Phrases Add Extra Sale-Power Action Urges

An exceptional value, open today for your inspection.

Happy living starts here for your family! Hurry! Let us tell you more today! Raise the curtain on a new type of life by phoning us today.

Hurry out. It’s too good to miss.

A first offering that will sell fast — don’t delay!

Don’t put off seeing this home or you’ll pass up a rare buy.

Architecture

Really worthwhile for you to see. Call TODAY.

Easy-living, clean-lined contemporary.

Designed for lazy living. L-shaped rancher.

If this meets your needs, we recommend quick action! Make the first step to better living, call us now! If you’ve missed exceptional buys before, call this minute! See it now — then you’ll believe in dreams coming true. Buy tomorrow’s security for your family today. If you like sunshine and serenity, see this suburban home. Don’t fight crowds! Move to this spacious family home. Last time we offered one like this it sold the first day, so hurry. If you’ve waited or an exceptional value — this is it! Call us right now.

Years-ahead design of steel and glass for young pace-setters. Rambling rancher ready to expand with your growing family. Native flagstone and timber construction makes this house a home in its surroundings. An older home thoughtfully and perfectly restored.

New and refreshing French Provincial adaptation.

Traditional two story design with big, comfortable porch for outdoor furniture. Contemporary ranch style invites causal enjoyment.

Charming, easy-to-live contemporary design.

Imposing split-level gives extra roominess, value. Handsome modern contemporary you’ll be proud to call home.

Don’t wait another minuted to see this “more for your money’ home.

A valued packed, comfortable home you should see right now.

Bedroom

Classic conventional architecture will reflect your individual touches.

Secluded wing separates master bedroom, bath from living areas. Real dreamy bedroom for your little dream girl.

Bathroom

Luxuriate in the oversize tub of this decorator inspired bath.

Cheerful, young bedroom with loads of sturdy, built-in shelves, closets.

Two cheery bathrooms to send everyone happily on their way mornings. Unmistakable look of luxury in ceramic tile.

Luxurious master bedroom accommodates the most lavish furnishings. A boy and his dog will love “bunking” in the rugged paneled bedroom. No sleeping bags necessary for your little troops in this dormitory-size room. Breeze catching corner windows in the restful bedrooms. Catch the atmosphere of restfulness in these elegant bedrooms. Quiet, airy bedrooms that induce restful slumber. With space enough to dress and exercise in, too! Storybook nursery your littlest one will love. Luscious private bath and dressing room just off the handsome (size) master bedroom. Welcome each day with fresh vitality in the spacious master bedroom. A master bedroom built on a masterly scale.

Bathroom accessories up to date and elegant.

Splash proof, all tile bath makes bathing fun instead of a chore for children. Gleaming (brand) tub with adjustable shower and attractive sliding door tub enclosure. Practical king size sliding mirror door medicine cabinet over built-in, tile-topped lavatory. Immaculate large bath with lots of storage space. Luxury bathroom includes two handy sinks to save morning traffic tie-ups. Lovely (color) bath for daily relaxing beauty routines.

Luxury bath to match the lovely master bedroom.

Splash to heart’s content, water whisks off colorful ceramic tile. Lavish bathroom with Formica vanity, plus extra powder room.

No dodging furniture — there’s loads of room.

More Phrases

Master bedroom glows with warmth and comfort.

divided closet.

Handy hall closet for winter gear and rainwear. Temper-saving His and Hers closets in master bedroom.

Bedrooms are small, but there are (number) of them!

Breakfast Room

Den

Save that lovely dining room — serve quick meals here. Perky, sunny breakfast room for “hate to get uppers”.

Separated from living quarters for quiet hours and needed relaxing. Can be your private hide-away for music, reading or just relaxing. Dad’s delight — hearth-warmed den for relaxing hours.

The morning sun splashed the cozy breakfast room.

Convenient breakfast bar for those hurried mornings.

Perfect den for resting, reading.

Bright breakfast room overlooking patio.

Library quiet seclusion for scholars in your family.

Breakfast room makes serving meals and snacks a snap for Mom!

“Hide-away” for tranquil hours.

Coffs-Corner everyone enjoys.

Paneled den complete with fireplace and bookshelves.

Full breakfast room has pretty garden view.

Spill-proof breakfast room for your eager little eaters.

The private world of Dad - his own den!

Convenient den answers the extra space problem for hobbies, hubbies or guests.

Closets

(Size) den added emergency guest room, as well as reading or relaxing for the family. Restful atmosphere for you or casual small group entertaining in the homey den.

Tremendous closets with sliding mirrored doors. The practical homemaker will love the storage space provided by (number) closets

(Kind) paneled den with plenty of bookshelves and storage.

Oversize bedroom closets neatly keep the most lavish wardrobes.

Cozy atmosphere den perfect for privacy.

Built-in shoe shelves and hat racks for convenience and cleaning ease.

Retreat to undistracted work or rest in the comfortable den.

Lovely linens stay fresh and accessible in

Den in a secluded corner that assures precious quiet.

Separate dining area provides the extra elbow room your family needs.

Floor to celling bookcases make the handsome den a homework center.

Cozy dining room lends warmth and contentment to meals.

Dining Room

Where any host or hostess would be at their gracious best.

Spacious but intimate dining area for two or twenty.

Kitchen

Gracious, spacious setting for the most lavish dining furniture.

So complete and well-planned — an inspiration to any cook.

Cozy dining ‘L’, convenient to kitchen.

Counter space and ample equipment for entertaining. Step-saving, electric kitchen — a pleasure to cook in.

Enjoy sophisticated entertaining in the (size) formal dining room.

Casual dining area off living room for meal time relaxation.

Completely modernized with all the convenince you’ve dreamed about.

It’s always “Good Morning, Sunshine” in this bright, airy dining room.

Appliances galore — to make you twice the cook in half the time. Expertly planned kitchen for efficiency and easy care.

Enormous old-fashioned dining room perfect for large family get-togethers.

Practically designed dining room simplifies entertaining.

Designed to shorten cooking hours to minutes.

Adds a note of elegance to everyday dining.

Party-perfect dining room with intimate family atmosphere.

Family-size kitchen big enough to really move around in.

Step-saving dining area separated by a food bar from the kitchen.

Dinner preparation will be a pleasure in this kitchen. Customized kitchen utilizes every bit of its space. A functional balance of beauty, comfort and convenience. Well-planned kitchen, oodles of storage, too!

Sunny informality is the keynote of this fresh dining room.

Dining room that invites lingering over that second cup. No “great rush” atmosphere in this spacious dining room. Ideally planned for effortless entertaining.

More Phrases

Soup or soufflé, cooking isn’t dull and routine in this new beauty.

Generous (size) living room decorated in charming Santa Fe style.

Ultra modern, with built-in conveniences.

Real-solid-comfort living room has a beautiful tranquil view.

More than an efficient work-room — a showplace and center for all of you entertaining.

Restful living room supplemented by a family room for more casual get-togethers. Divided into working and living areas for easy maintenance and maximum use during parties.

Living Room

Elegant setting for the hostess who prefers formal entertaining.

Family Room

Charming, warm paneled room reflects your hospitality.

Charming decorated fun-room, with built-in bar. Family room or library, whatever you decide, you’ll use this room plenty. Well-planned family room keeps the rest of your house free of the mess. A jolly sort of recreation room with open fireplace. Family room with a “fun center” for you and guests. Practical family room saves wear and tear on home — and nerves.

Exerts your individuality in this dramatic, sunken living room. Living room offers infinite adaptability to any decor or color scheme. Delightful, warm living room invites family enjoyment. Sweeping living room designed for gracious entertaining.

Simple, modern living room compliments any style furnishings.

Exciting design living room commands admiration and respect.

Neat, easy to clean, family room lets children play in peace.

Vaulted ceilings gives living room magnificent dimensions.

Family room off the kitchen lets Mom and Dad supervise “goings on” easily. Family room that’s relaxation headquarters for your family.

Gracious, spacious living room provides lavish entertainment area. Lovely, big room. Ready, willing and able for family living. Stately, high ceiling room in keeping with this magnificent home.

Family room’s a natural for kids’ parties

Little ones can “live it up” in this rugged (type) paneled room.

Bonus recreation area for the fun loving family.

almost fun.

Bright, light utility room just a step from the kitchen.

Cozy, informal center for family’s hobbies.

Your teenagers will love this secluded room for homework or house parties.

Large utility room stores out-of-season things. Sunny utility room… warm but for play room on cold days. Fireplace Old brick fireplace just like “Grandma’s in the country”. Real log burning fireplace for memorable family gatherings. Imagine the holidays here with the warm glow of the wood burning fireplace. Conversations grow warmer in front of the crackling wood fire. Adds cozy warmth when winds howl and rain beats against the windows. Massive stone fireplace for cozy winter get- togethers. Classic brick fireplace the whole family will cherish. Rustic fireplace for country living.

Big rumpus room for lively, active family.

Spacious family room isolates activity from formal living area.

Halls

Paneled hall keeps the kids from using the living room as a throughway. Why not your own art gallery in the light, airy halls.

Each bedroom opens onto the softly lit hall.

Artistic entrance hall introduces your guests to warm hospitality.

Convenient hall telephone nook reminiscent of a by-gone era.

Well-planned hall routes traffic where you want it. Wide halls accommodate bookcases, storage cabinets or ease handicap access. Utility Room Planned storage cupboards and built-in laundry make it the (size) utility room a practical work center.

Floors

Terrazzo floors where neither dirt nor pests can hide.

Easy to clean vinyl, blends with walls.

Finished utility room wired for laundry facilities and home freezer.

Satin finish (color) title ends re-carpeting.

Well-planned utility room makes washday

More Phrases

Freshly sanded and waxed oak flooring just needs a dustmop.

Weather protector carport for (number) cars.

Seamless kitchen floor stays clean longer.

Automatic garage door opener keeps you safe inside car.

Durable, mark proof (type) floors reduce maintenance. Real (type) wood floors — not just floor covering.

Storage closets and built-in shelves put clutter under cover.

Electrical

Oak floors promise lasting beauty.

Silent master switches for each room.

Easy-to-care-for (type) floors takes hours off cleaning chores.

Total electric living for convenience, comfort and cleanliness.

Mellow quality of authentic hand-laid parquet floors.

Decorator designed fixtures in every room.

Electronic engineering accommodates every major appliance.

Sink into luxurious (type) carpeting throughout.

Wired for the future.

Enduring beauty of real tile floors.

Heating-Air Conditioning

Handsome tile floors, easy to keep clean and sparkling. Long-wearing (make) tile flooring color harmonized to beautify each room.

Dual-purpose heating plant that will keep you warm in winter, cool in summer

Mornings will be warm with (type) furnace.

Shining (type) floors are a delight.

Forced air furnace, even-temperature rooms on coldest days (Type) heating system keeps temperature just right day and night. Pick your own atmosphere, temperature. Home centrally climatized by (name). Beat the heat this summer — move into this totally air conditioned home. Seal out sun, smog —Enjoy cool, clean living with (type) air conditioning in this home.

Lifetime tile; never a scratch, stain or spot.

Footsteps become whispers on this warm (type) floor.

Garage-Carport

Room enough to park the lawnmower and kids’ toys as well as your car. Plenty of working space in this heated garage. Park (number) cars, bikes, tools, garden equipment in this huge garage.

Plumbing

Excellent, executive type neighborhood.

Copper plumbing fittings offer clog-free, leak-proof sanitary drainage.

Handy to neighborhood stores where you’re treated like a neighbor. (Number) minutes walk to (area) stores and just (time) to school.

Sparkling chrome fixtures will not corrode.

Shining (brand) stainless sinks are easy to clean.

Fine area of nicely appointed homes.

Roof

Suburban living, yet only (time) from downtown.

Your home’s crowning glory — a (type) roof.

Convenient bus service so regular you can almost set your clock by its schedule. Some of the greatest neighbors you’ll ever meet, with shopping centers nearby. Here, close to the city, you’ll find natural surroundings and easy manner of life in the country.

Rain, wind, or sun, this roof is guaranteed weather-proof for (number) years.

The beauty of this (type) roof is only outdone by its durability.

You’ll sit in the comfortable lap of luxury under this lifetime (color) tile roof. Outward beauty, inward long life and fire- safety with this (type) roof.

Where you can escape from the noise, hustle and bustle of city life.

You get a distinguished location in the (name) area with all the conveniences of a long established community.

Location

Easy walking to nearby school and neighborhood stores.

Lot-Landscaping

Beautiful neighborhood where each home reflects pride of ownership.

High terrain offers unique opportunity to build with a view.

Ideal location — only a stroll to schools, shops, transportation.

Mature trees stand ready to landscape your home. Out beyond the common place. Estate-size lots.

Nestled on a large county plot in beautifully scenic (area).

Privacy — yet only a few minutes from (area) shopping.

(Number) acres for the family that loves wide open spaces.

More Phrases Build your home amid the lovely trees on this choice lot.

Big (size) pool screened for easy maintenance.

Sparkling morning sun dances invitingly on the family size pool. Every day is a vacation with a pool and patio as pretty as this. Price-Financing Never easier to buy than now. Dial us now for liberal financing details. Owner financing make this especially easy to buy now. Best loan arrangement we’ve seen on a fine home like this. Pay for it while you enjoy its coziness — just ($000,000)

Nice trees and annuals enhance this (size) exquisite lot.

Beautifully built neighborhood enhances this choice lot. Pool-size lot with room for growing, relaxing, entertaining. Imposing trees and lovely shrubbery enhance the smooth green lawn.

Pretty shrubs and grass add mellowed charm.

Velvety lawn dotted with fine shrubs and shade trees.

You’ll applaud the garden with its contrasting colors. The picturesque setting has no equal in this area. Stately trees shield home, stand guard over a spring garden.

Make this house your home for only ($000,000)

All this comfort for just ($000,000)

For only ($000,000), you buy (0000) square feet of living space. FHA and VA financing help save you time and money.

Lovely old trees tenderly preserved to enhance home.

Artistic pairings of selected shrubs, perennials frame home.

Convenient and ample mortgage financing.

Close-clipped hedge and boarder planting entirely enclose the lot.

All this for a very low price of ($000,000), with payments just like rent.

The beautifully shrubbed and landscaped grounds are a fitting introduction to a superb interior. Swimming Pool Real exercise for active teenagers in (size) pool.“No bother at all” pool with built-in convenience of (list). Keep slim, trim— swim every day in heated pool.

Would you believe — you can still own this home for just ($000,000). Prudent buyer will recognize advantage of (type) financing available on this home.

Some lucky buyer can have this for just ($000,000).

Notes

Real Estate Word Selector

ACCESSIBLE — handy to; easy to reach, accessible to schools, churches and shopping... ACCLAIMED — praised by all who inspect. Acclaimed by all to be the best home in the area... ADVANCED — better than ordinary construction. Advanced design puts you years ahead... APPEALING — becoming; good to look at. Appealing to the pocketbook as well as the eye... ARISTOCRATIC — distinguished. Aristocratic looking from any angle... ARTISTRY — exacting workmanship and design. The artistry in this home is quickly recognized... AUTHENTIC — genuine; not patterned after another. An authentic Frank Lloyd Wright design... BRILLIANT — outshining all others. The brillian t flowers and shrubs set this home apart... BEWITCHING — tempting; inviting. This cozy home is bewitching to all who see it... CAPTIVATING — desirable; wanted. With a captivatin g, enclosed front porch... CHIC — stylish and smart. The chic design will meet with your approval... CHERISHED — loved; desired. A fireplace that is cherished by every

member of the family... COMMENDABLE — highly approved. A commendable brick home... CONTRASTING — to show differences by comparison. You will applaud the rock garden with its contrasting colors... CONVINCING — proven; beyond doubt. A value so convincing you will fight for the chance to buy... CULMINATION — complete development. The culmination of a year’s planning... DELICATE — fragile; frail. The delicate shade of painted walls will please you... DIGNIFIED — reserved; tasteful. The dignified furnishings go with the home... DISCRIMINATING — exacting; particular. Discriminating buyers will stop looking after seeing this... DISTINCTIVE — strong; outstanding. A home distinctively styled in every way... DOMINATING — head and shoulders above competition. A home that dominates its neighbors... DRAMATIC — awesome. With a dramatic setting that is spellbinding... ELITE — choice; best. An elite DELIGHTFUL — extremely pleasing; happy. A delightful neighborhood for children...

home for the elite... EMBLAZONED — bedecked; many extras. Emblazoned with brass fixtures throughout... EMINENT — best you can buy. An eminent home for professional family... ELECTRIFYING — thrilling; exciting. This home has electrifying entertainment possibilities... ENCHANTING — fascinating; charming. A back yard of enchanting beauty... ENDEARING - lovely; captivating. Endearing as your childhood days, this home... ENDORSED — recommended; approved. With a heating system endorsed by Good Housekeeping... ENDOWED — enriched. Enriched with built-in features you’ve always wanted... ENDURING — lasting; permanent. With an enduring tile roof... ENGAGING — draws attention; attractive. With an engaging front door... ENTICING — becoming; alluring. The enticing foyer welcomes guests... EXQUISITE — surpassing all others in quality. The interior decor in this home is exquisite ... FASCINATING — magnetic; can’t take your eyes off. From

every angle, you’ll find this home a fascinating one... FASHIONABLE — highly popular. One of the best homes in this fashionable neighborhood... FAVORED — chosen by majority. One of the city’s favored neighborhoods... FLAWLESS — without mistakes; perfect. Examine it carefully for its flawless construction... FRIENDLY — common popularity. A friendly atmosphere will greet you from every home on this street... GALAXY — noted assembly; bright gathering. Built in the midst of a galaxy of brilliant homes... GALORE — plenty; abundant. Closets galore ... GENUINE — true; authentic. Genuine teak doors and trim... GLEAMING — bright; clean. With a gleaming all-tile bath... GLISTENING - sparkling; shining. Built entirely of glistening white brick... GLOWING- warm coloring; exciting. A home glowing with warmth and comfort... GRACEFUL — elegant; inherent beauty. Graceful pines adorn the entrance to this home...

Word Selector GRATIFYING — satisfying. The price is gratifying to the most careful buyer…

Word Selector

.... has a massive pool for family entertaining... MASTERFUL — Imposing; skillful ... of masterful design and construction... MATCHLESS — without equal; none like it. Of matchless construction and appearance... MELLOW — mature; soft; genial. Mellow brick speaks of quiet distinction... MEMORABLE — noted; remembered. The memorable old homestead has been completely redecorated... METICULOUS — perfect in every detail. Of meticulous construction, this home is a winner... NOTEWORTHY — remarkable; worthy of note. It is noteworthy that this home was pictured in Phoenix Magazine… NOVEL — new; unusual. This home has a novel floorplan... PACESETTING — the leader; far ahead. A pacesetting home by a noteworthy builder... PAINSTAKING — elaborate; energetic. Many painstaking hours went into the construction... PARAMOUNT — at the top; supreme. It is paramount in every respect... PICTURESQUE — charming; enchanting. The picturesque setting has no equal in the city... PRECIOUS — very valuable;

HARMONIOUS — symmetrical; related. You’ll like the harmonious decor throughout… IMMACULATE — clean; spotless. There’s an immaculate basement with space for a recreation room... IMPECCABLE — faultess; unblemished. An impeccabl e kitchen with mint-condition appliances... IMPERVIOUS — cannot penetrate; strength to withstand ..... with a tile roof impervious to the elements... IMPOSING — impressive; regal. The imposing size of this home is the envy of every neighbor... INNOVATION — new or novel. This model home abounds in innovations ... INSPIRING — stimulating; exciting. With an inspiring view of the mountains... INVITING — beckoning; tempting. Off the living room is an inviting library... LUXURIOUS — costly comfort in abundance. Luxurious carpeting and drapes throughout... MAGIC — out of this world; enchanting. The beauty of this home works its magic on you... MASSIVE — big; bulky. Massive arches enhance the beauty of this home... MAMMOTH — great; large; huge

desirable. Nothing more precious than a six room brick home... PRUDENT — sensible; safe. The preferred home for the prudent buyer... RADIANT — glowing; warm. Fireplace provides radiant glow on cool winter evenings... REFINED — cultured; aristocratic. A refined toyer hints at the sophisticated layout of this home... REGAL — noble; stately. High on the hill, it stands in regal splendor... RESPLENDENT — shining; radiating. Resplendent with charm, this quaint English - style home... SATISFYING — pleasing; comfortable. At a price and terms quite satisfying to any buyer... SENSIBLE — reasonable; intelligent. You’ll like the sensible features in this contemporary home... SERENE — still; calm; bright. There’s serene beauty in every room of this ranch-style home... SPECTACULAR — awesome; way beyond average. A spectacular new home... SPLENDID — gorgeous; grand; excellent. A splendid location for a winter home... SURPASSING — better than others; worth more. Surpassing all other homes in this neighborhood at this price... TANTALIZING — tempting;

intriguing. A tantalizing deck and spa area... TEMPTING — enticing; alluring. A home so tempting that you’ll want to move right in... THRILLING — tingling; exciting. You’ll enjoy the thrilling city atmosphere... TRADITIONAL — inherited; historical. An authentic English Tudor style with traditional appointments... TRANQUIL — placid; quiet. A tranquil pool awaits you... TREASURE — precious possession; great worth. This traditional style home is a treasure you’ll always cherish... UNBLEMISHED — flawless; unspoiled. Only a year old with unblemished walls and flooring... UNIQUE — only one of a kind. Unique in design, low in price... UNRIVALED — without a challenger; no competition. An unrivaled home on Camelback Mountain... UNSTINTING — full measure; nothing spared. Unstinting in upgrades you’ll applaud... UNSURPASSED — the best. A flower garden of unsurpassed beauty... VAST — immense; extensive. The vast improvements on this old home make it like new again... VIBRANT — thrilling; full of life. In a community vibrant with warmth and friendliness...

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